JobAdder - Email Design + Automation

SaaS platform JobAdder helps Recruiters and HR Professionals recruit better. Over five months I worked within the Digital Marketing team to implement various marketing and automation strategies to help improve conversion rates and improve existing client churn.

Creating a personalised industry welcome campaign form from scratch, overhauling their existing automation to include lead scoring and cleaning data to ensure its integrity I made significant changes to the way they marketed digitally.

See some of my favourite email campaigns below.